ABOUT US
Leaders in Textile Manufacturing.
Located in Shenzhen, China, Scarlet Begonias Industrial Development Enterprises (SBIDE) is a sewing manufacturer capable of a wide array of textile applications. Our private-label solutions enable effortless production for brands and designers of soft goods.
Founded in 2014, we produced our first item within 6 months of SBIDE's conception. Today, we maintain that energy as we create and innovate soft and sewn goods for our team of partners.
We have 200+ employees with one vision: to build the best products.
RUSSELL POTTERFIELD
Founder & Chairman
Russell is the Founder & Chairman of SBIDE, which established a scalable manufacturing and supply chain infrastructure to drive efficiency and profitability for soft goods companies. Russell also founded 511 Capital and served as its CEO since 2012, where he has concepted, financed, and developed a portfolio of consumer product companies (including PrintNinja, Pirate Lab, GSI) that are powered by SBIDE manufacturing.
Prior to founding 511 Capital, Russell served as CEO of Battenfeld Technologies from 2003-2012, where the company saw over an 8X increase in revenue while nearly double product margin. As CEO, Russell launched successful sub-brands for Battenfeld including Caldwell and Wheeler, and later negotiated and executed a high-value private equity acquisition of the company.
Russell is a founder of 8 profitable startups, creator of over 40 issued and pending patents, proven team leader and perpetual innovator.
Russell received his BA, English Language and Literature from the University of Michigan and MBA, Corporate Strategy and Operations from the University of Michigan Stephen M. Ross School of Business.
Leadership
Dao Tran
Global Accounting Manager
Dao is SBIDE’s Amazon Brand Manager, in charge of key performances and management on Amazon. She comes from a background of working with start-ups and bringing new products to market, where she also utilizes data and social media to grow a strong online presence.
Nikki Bai
Global Accounting Manager
Nikki Bai is SBIDE’s Global Accounting Manager. She is in charge of the accounting department for all portfolio companies and our Chinese factory. She loves data analysis, problem solving, and exploring good food around the world. Nikki is a CPA and CMA license holder. She graduated from UIUC in accounting.
Miguel A. Manzanarez
Plant Manager
Miguel A. Manzanarez is a professional in the implementation of continuous improvement, quality and productivity. He's helped launch new start up manufacturing plants in Detroit, Kentucky and Mexico. He's worked with several companies launching new products based on Toyota Production Systems (TPS) and lean manufacturing (continuous improvement).
Janna Deng
HR and ADM. Manager
Janna has worked at SBIDE for over 6 years. She is in charge of recruiting, employee-management relations, administrative and compliance management work in China. She likes teamwork and data analysis. Janna has a background of both HR management and legal work.
Eva Xu
Searching & Development Manager
Eva is in charge of product development and raw material procurement at SBIDE.She works on product design with the US team and implements the product in the SBIDE prototype room. She is also responsible for the coordination of raw material supply in the production plant. With 15 years of experience in soft goods, she has a deep understanding of the product process and materials for soft goods, and is very familiar with the major raw material markets in China.
Robin Wang
Engineering Manager
Robin started at SBIDE doing manufacturing engineering, eventually expanding his role to facility engineering, quality control and automatic sewing fields. He has dedicatedmore than 15 years to mechanical product design and project development experiences. He likes playing guitar and exercising in his spare time.
Candy Nie
Financial Manager
Candy has done accounting work for more than thirteen years. She is in charge of the accounting department and shipping matters for SBIDE. She graduated from Zhongkai University in accounting and she is a intermediate accountant license holder. She loves the corporate culture of SBIDE.
Jack Ding
Production Manager
Jack joined SBIDE in 2015 as the Production Manager. He is responsible for all production matters, PMC, warehousing, cutting, safety management in the factory, and outsourcing. He concentrates on leading the team to improve efficiency. Jack has been engaged in the garment industry for 20+ years, with strong understanding of planning, coordination and cost control.
